5 What to Wear Tips For Your Professional Headshots

Branding, Entrepreneurship, Photography

“What to wear for my professional headshots?” is a question I get asked frequently.

That’s why I offer a styling consultation as part of my custom headshot sessions. This prep ensures my clients can confidently choose their outfits well before the day of the shoot, helping prevent any wardrobe mishaps. The right outfit is key, as it greatly influences the outcome and overall client satisfaction. These five tips below should help you feel confident about your session with your photographer.

Why Your Headshot Matters

In today’s digital era, where AI-generated headshots are becoming increasingly popular, nothing compares to stepping in front of a professional photographer’s camera for a headshot session. This headshot is your first impression and a powerful tool for personal branding, conveying your professionalism, personality, and unique story. The effectiveness of a headshot extends beyond just your face—it includes your overall presentation and how you show up, including what you wear for professional headshots.

what to wear for professional headshots

1. Dressing for Success: How Your Outfit Enhances Your Headshot

The outfit you choose for your headshot plays a crucial role in shaping the image you project. Over the years, I’ve photographed various professionals—from CEOs, attorneys, and doctors to tech executives, creatives, and real estate agents. This experience has deepened my understanding of how the right colors, styles, and fits can enhance features and express personality.

Whether aiming for a composed, authoritative look as a corporate executive or a vibrant, creative flair as a performer, the right outfit is key to connecting with your audience. Drawing from countless sessions with professionals across various fields, including coaches, healers, financial advisors, and politicians, I have compiled valuable tips that cater to both men and women. These insights underscore the subtle art of personal presentation in a professional context.

2. Color, Color, Which Color?

Picking the right color outfit for your headshot can make all the difference. You’ve probably heard about color psychology and how different colors can make people emote a certain way. If you want to keep it classic, neutrals like gray, navy, and black are foolproof and professional, keeping the focus on you rather than your clothes. They can work with almost any skin tone! 

But if you’re in a creative field or want to show off your vibrant personality, popping in bold colors like red, royal blue, or yellow can add some flair and make your headshot stand out. Remember, headshots are usually taken from the bust-up, so you don’t want your outfit to overpower your face. The key is to choose a color that complements you without taking over the shot.

Bold Color Outfit Headshot

3. Choosing The Right Accessories

When photographing my clients, I recommend keeping jewelry to a minimum unless there’s a specific reason for bold jewelry. Simple jewelry doesn’t mean lacking style or boring; subtle sparkle can enhance the shot without distraction. I have had some clients bring some bold jewelry, and depending on their vision, we have incorporated it selectively.

Headshot with bold hair and jewelry

4. Hair and Makeup for Headshots

This is a task some might consider doing themselves or having a friend help with, but I strongly advise my clients to work with a professional HMUA (hair and makeup artist) who specializes in camera-ready looks for headshots. It’s important to remember that not all makeup artists are the same! Overdone makeup or heavy-handed DIY looks do not translate well on camera. Similarly, a neat blowout or well-groomed hairstyle can significantly enhance your appearance in photos. You want to ensure your hair and makeup are as polished and prepared as everything else for your headshot session.

5. Why Tailoring and Fit Matter

A good fit is essential for your business headshots! I remember a session where a client wore an ill-fitting shirt that kept slipping off her shoulder, which made her self-conscious about her appearance. This made it challenging for me as I needed to keep her spirits up, adjust her outfit, focus on technical aspects, and capture the right expressions. Ensure your clothes fit perfectly, especially around the shoulders and chest, as headshots prominently feature these areas. An outfit that fits well not only looks better but also boosts your confidence in front of the camera.

What to Wear for your Professional Headshot in the Studio

Let Your Headshot Reflect Your Personal Brand

Take the time to figure out what to wear for your professional headshots. Your headshots are a key part of your personal brand and should make a lasting impression. If you find the process challenging or stressful, consider working with a stylist who collaborates with your photographer. It’s okay to seek extra support to ensure everything looks right. Your photographer can also offer valuable insights based on their past experiences and the specific setup for your shoot. Remember, your outfit, accessories, and backdrop all come together to create a professional and beautiful image of you!

Ready to capture your professional essence with a standout headshot?

Book your session today, and let’s craft an image that perfectly showcases your professionalism and unique personality!

Check out the headshot gallery here to see some of our work.

Alpana Aras is a Visual Branding Coach and Strategist, internationally published Photographer, and Storyteller based in the San Francisco Bay Area. She helps women entrepreneurs craft their brand stories for impact and influence so that they can become cover stories of their brands.

woman in pink outfit in india

Hi, I am Alpana (ul-puh-na)

👉🏻  I help small business owners uncover their brand story to communicate their unique value, connect with dream clients, and create powerful messaging.

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