✨ Free Guide: Headshots That Sell Your Value.
Quick checklist to look like what you charge (perfect for women 40+)
Elevate Your Brand.
Elevate Your Impact.
Discover how to connect authentically and stand out.
Elevate Your Brand.
Elevate Your Impact.
Discover how to connect authentically and stand out.
Namaste, I’m Alpana!
Your Visual Brand Coach, Photographer, and Storyteller. My mission is simple: to help founders, CEOs, and small business owners like you create brands that captivate and drive sales.
I’m a chai lover and an immigrant who came to the US for my Master’s with two suitcases, my mom’s pressure cooker, and a thousand dollars.
And an entrepreneurial dream.
My superpower? Helping you discover your unique magic—the kind that sets you apart and defines you as the face of your brand..
I started in advertising in Bombay, built a web design and photography career in the Bay Area, and grew into brand strategy for founders who were done blending in. Along the way my work was published in The New York Times, commissioned by Apple, and exhibited at the International Center of Photography in New York. I co-authored an Amazon bestseller called Women, Money and the Energy of Life and hosted PowHer Up, a summit where 21 experts helped women entrepreneurs dream bigger.
Which means I know exactly what it takes to make someone impossible to overlook. And I know something else too, because I lived it: you can be the person behind all of that and still be invisible yourself.
If you’ve ever been the most capable person in the room and the least known, you already understand my story.
Let’s craft your personal brand into an unforgettable story.
It is all about unlocking your hidden potential.
Even though I was a successful photographer, taking pictures of celebrities and Supreme Court judges, I had a tough time being in front of the camera.
When I started working with women entrepreneurs for their brand photos, I saw how much they struggled with feeling “not good enough” when it came to being themselves.
I invested in personal growth and various coaching programs. That’s when it hit me – I could help women transform from the inside out.
Branding isn’t just about the outer image; it starts with who you are on the inside.
It’s my mission to empower women entrepreneurs to become unforgettable online.
Will you be next?
Quirky tidbits about me.
Born and raised in Bombay (now Mumbai), I’ve called Chicago and San Francisco home at different points in my life. #citygirlatheart
As a teenager, I discovered my passion for photography while standing on top of the Himalayas during a snowstorm wearing plastic-lined non-waterproof shoes. #callmecrazy
I will walk any distance for a good cup of chai (or coffee). #caffeinesnob
I once found myself in the back of a police car in Cuba. #askmeaboutit
As an inexperienced photographer, I shot Bollywood celebrity Juhi Chawla for the cover of a magazine using borrowed studio lights. #risktaker
I’ve spent 25 years making other people visible.
I started in advertising in Bombay, built a web design and photography career in the Bay Area, and grew into brand strategy for founders who were done blending in. Along the way my work was published in The New York Times, commissioned by Apple, and exhibited at the International Center of Photography in New York. I co-authored an Amazon bestseller called Women, Money and the Energy of Life and hosted PowHer Up, a summit where 21 experts helped women entrepreneurs dream bigger.
Which means I know exactly what it takes to make someone impossible to overlook. And I know something else too, because I lived it: you can be the person behind all of that and still be invisible yourself.
If you’ve ever been the most capable person in the room and the least known, you already understand my story.
Professional Bio
As a personal branding coach, marketing strategist, and photographer, Alpana Aras combines strategy and creativity to help purpose-driven women entrepreneurs, leaders, and professionals become unforgettable through the art of brand storytelling and supercharge their business.
Her experience ranges from top Indian ad agencies, a Masters in Instructional Design, San Francisco’s Academy of Art, and the glass-paned offices of major U.S. corporations.
Her work has been featured in various publications including the New York Times, Instagram, and Apple’s international ad campaign. In addition, her work was exhibited in Catchlight’s Democracy in Focus and ICP (International Center for Photography) In New York.
She also hosted a summit called PowHer Up interviewing 21 business experts to help women feel energized in their businesses and dream bigger. Alpana empowers women to step into their brands boldly and unapologetically through her 1:1 coaching, online courses, and storytelling photo sessions.
As an immigrant and person of color, Alpana is passionate about turning her lens on issues of diversity through her personal and professional photography. Her work with the Everyday Bay Area collective has drawn attention to the untold stories of people on the margins, humanizing those that look different to create acceptance and social change.
hi, I’m Alpana!
Let’s make your brand unforgettable.
I specialize in helping women like you—CEOs, consultants, and business owners—sparkle by building visual brands.
From designing a clean, contemporary website to capturing iconic headshots, we’ll showcase your distinctiveness to the world.
I’m here because I know how much untapped potential there is, and I want to help you bring it out with strategic storytelling.
It’s time to shine like the star you are!
AS SEEN IN
